Released on: February 2, 2008, 12:37 am

Press Release Author: William Andrews

Industry: Internet & Online

Press Release Summary: Announced today Amazon to purchase Audible.com for 300
million with final details to be completed in the second quarter of this year.


Press Release Body: Audiobook Seller Audible Sold to Amazon for Estimated 300 Million

Announced today Amazon to purchase Audible.com with final details to be completed in
the second quarter of this year.

The last few years Audiobook downloads and sales have increased steadily.

In a recent study Independent research firm Lewis & Clark Research surveyed
audiobook publishers during the summer of 2007, analyzing reported consumer sales
data from 2006 and comparing current statistics against the previous year's
findings. This year's survey showed a 6 percent increase over 2005 with audiobook
sales now estimated at $923 million

Amazon.com Inc., seeking to expand its digital-content offerings, agreed to acquire
audiobook seller Audible Inc. for about $280-300 million. Earlier in 2007, Online
retailer Amazon.com Inc. said it acquired Brilliance Audio, a publisher of
audiobooks.

It seems that Amazon knows something that perhaps may have previously escaped the
attention of a few people.

Maybe it shouldn\'t be such a BIG surprize after all. Faster internet access, demand
for mp3 players, the iphone, and a time crunched world are a just few factors
driving this trend.

Marketing expert Seth Godin has previously said \"There are three types of people in
the world, those that like audiobooks, those who don\'t, and those who have never
tried them\"

It seems that more people are trying them and like them. It least Amazon thinks they
will.

In addition to Amazon and other large retailers, there are many smaller sellers and
sites with niche offerings. These sellers often have many of the same titles as
there larger counter parts and prices comparable as well.


Audiobooks do offer benefits. They are portable, have the ability to convey emotion
unlike written books, allow users to multi-task, make use off drive time, can be
great learning tools,and enjoyed by a larger audience such as children,
the blind, or the elderly.

Web Site: http://www.audiobooksalive.com/Audiobook Seller Audible Sold to Amazon for
Estimated 300 Million.html

Contact Details: William Andrews
E1369 Granview Rd
Waupaca WI
info@audiobooksalive.com